Rainbow International® Carpet Care and Restoration Specialist will change its name to Rainbow International® Restoration and Cleaning, effective immediately.
“As Rainbow International has grown to serve our national and international customer base, the range and demand of our services have grown as well,” said David Bethea, president of Rainbow. “We continue to do more restoration work, and the look and name of our company needed to communicate that.”
Rainbow International, the first and oldest franchise subsidiary of Texas-based The Dwyer Group family of companies, has evolved to offer water damage and fire damage restoration services, representing more than 50 percent of company sales.
Bethea said Rainbow franchisees will continue to offer the current menu of services, and carpet care will remain part of those services. However, the new brand name will be a better representation of everything that Rainbow offers.
Rainbow International Restoration and Cleaning will be incorporated into company uniforms, vans, letterhead, marketing pieces, advertising, and all materials that carry the company’s brand name. In addition, the rainbow-colored striping on all vehicles will be omitted and replaced with red and blue striping.
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