The Hartford and Major League Baseball (MLB) announced a multi-year sponsorship that will make The Hartford an “Official Sponsor of Major League Baseball” and the exclusive business insurance, homeowners insurance and employee benefits partner of MLB.
The sponsorship includes the presenting sponsorship of the Reliever of the Year Awards and a partnership with legendary closer Mariano Rivera.
“This partnership is a natural fit between two iconic American organizations,” said The Hartford’s Chairman and CEO Christopher Swift. “The notion of prevailing is at the core of everything we do for our customers, partners and communities. Likewise, prevailing moments are seen in every baseball game, especially when relief pitchers and closers take the mound. We are proud to partner with Major League Baseball and are excited to engage with baseball’s passionate fans.”
As the program’s national ambassador, Rivera will attend events and appear in the company’s advertising.
The Hartford will be the presenting sponsor of the American and National League Reliever of the Year Awards, named after MLB greats Mariano Rivera and Trevor Hoffman. Given out at the end of the regular season, this award recognizes the most outstanding relief pitchers of the season in each league. Hoffman will also appear in the company’s advertising.
“From providing insurance coverage for Babe Ruth to more recent stadium construction projects, it’s exciting to partner with a company that has historic ties to the sport,” said Bob Bowman, president of business and media for Major League Baseball.
In addition to its MLB sponsorship, The Hartford will also sponsor five MLB teams this year – Kansas City Royals, San Diego Padres, San Francisco Giants, St. Louis Cardinals and Texas Rangers – and will expand to more teams in 2016. The company will bring the program to life locally with clinics and engagement events.
Source: The Hartford
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