Registration Open for the 2013 Virtual Insurance Tradeshow

By Newswire | May 15, 2013

Fairfield, CA, 05/15/13 – Now in its third year, the 2013 Virtual Insurance Marketplace, brought to the insurance industry by Direct Connection Advertising & Marketing, LLC, an agency specializing in insurance marketing services, offers a fully interactive and accessible online insurance trade show environment. Leading insurance industry sponsors are paired with outstanding speakers to bring attendees the high-quality online trade show experience the VIM has gained acclaim for in the past.

The 2013 Virtual Insurance Marketplace will focus most specifically on technology concerns, educating and illuminating some areas where technology and insurance can be used in concert with one another to improve sales, productivity, marketing, and more. Registration for the VIM is completely free for attendees.

A virtual insurance tradeshow offers a variety of means by which insurance companies, wholesalers and insurance affiliated companies can share their products and services, all of which are reported on during and after the show to each exhibitor and sponsor. This real-time data is invaluable for marketing follow up and research.

Marketplace sponsors at the 2013 VIM will be FastrackCE, Builders & Tradesmen’s Insurance Services (BTIS), and Neilson Marketing Services. Headline sponsors include Cavalry Insurance Services, Infinity Auto Insurance, Arrowhead General Insurance Agency, and Personable General Insurance Agency. Learn more about the marketplace and headline sponsors on the Direct Connection Advertising & Marketing blog.

“We’re pleased to be able to contribute as a marketplace sponsor at the VIM. The experience has been overwhelmingly positive in the past, and we’ve made some solid connections,” relays Paul Hohlbein, Vice President of BTIS.

By being held fully online and accessible from any device, the Virtual Insurance Marketplace saves attendees and exhibitors money on travel expenses, print costs, and time. “The investment savings alone make the Virtual Insurance Marketplace worthwhile for sponsors like us,” says Larry Neilson, CEO of Neilson Marketing Services. “Plus, anyone from our office or in our network can attend for free from anywhere, meaning that it’s easier to encourage insurance agency principals and their staff and colleagues to attend and check out our products.”

Speakers at this year’s show will include Ryan Hanley, who will speak on “Capturing the Connected Generation: Selling Insurance in the Digital Age.” Hanley is a nationally recognized resource for information about content marketing and social media for insurance professionals. Dr. Tony Alessandra of Alessandra & Associates, a hall-of-fame keynote speaker, will discuss “Relationship Strategies Using the DISC Platinum Rule.” Sharon Emek, CEO & President at WAHVE, and Mike Neilson, VP of Operations at Neilson Marketing and, will add to the speakers roster.

The 2013 Virtual Insurance Marketplace takes place on May 29-30, and registration is now open. California P & C insurance agents and brokers should visit this link to register for free.

About Direct Connection Advertising & Marketing
Direct Connection Advertising & Marketing specializes in associations in the insurance industry creating innovative marketing plans, including social media, email marketing and virtual tradeshows. Learn more at


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