SAN DIEGO – (December 8, 2008) – Attracting and retaining new customers is expensive – five times more expensive than keeping an existing customer – according to a report issued by Ohio State University. Acquiring new customers, in a cost effective manner is critical to the success of any company. That’s why the MyNewMarkets.com Exchange has been such a hit.
“The key to our success has been our ability to help the markets find good new agents and brokers without overspending their marketing dollars,” explained Adam Dunford, vice president of New Business Development for Insurance Journal, which operates MyNewMarkets.com and the Exchange networking event. “And with the early bird discount available through December 31, writing new business at the Exchange is even more affordable,” Dunford added.
Hundreds of property and casualty agents and brokers who need access to new coverages and programs will attend the one day event scheduled for February 4, 2009 at the Cerritos Sheraton Hotel near Los Angeles, CA between 9:00am and 2:00pm. They will meet with up to 20 MGAs, wholesalers and carriers who are looking to place more business.
“From the very moment an agent or broker registers for the Exchange, we begin the process of helping the markets meet with them,” said Dunford. “From our website, agents can set up an appointment to meet with any of the sponsoring markets.” Currently the following eight markets are scheduled to attend, with space available for twelve more:
o Bliss & Glennon
o Automotive Risk Management & Insurance Services
o McGowan & Company
o Tangram Insurance Services, Inc.
o Century National Insurance Company
o Britt / Paulk Insurance Agency, Inc.
o Tapco Insurance Services
o Great American Insurance – Executive Liability and Property/ Inland Marine
Attendance for agents and brokers is free, with a complimentary lunch included. MGAs, wholesalers and carriers must purchase one of three sponsorship levels to attend, with discounted pricing available through December 31. To register to attend or for additional information, go to https://www.mynewmarkets.com/exchange/ or call the Insurance Journal sales team at 1-800-897-9965 ex. 148.
MyNewMarkets.com is a community based website that attracts over 13,000 unique users per month. The website contains a database of over 25,000 P&C coverages and programs offered by hundreds of companies. Additional resources to help agents find markets and the markets promote their products are also available. Membership is free. To join, please visit www.MyNewMarkets.com
For More Information:
Julie Tinney | VP Sales & Marketing
Phone: 1-800-897-9965 ex. 148
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