Florida-based First Advantage Corporation, a risk mitigation and business solutions provider, has launched a new brand strategy which changes the name of its insurance fraud investigative subsidiary, Omega Insurance Services Inc., to First Advantage Investigative Services.
First Advantage Corporation acquired Omega Insurance Services in September 2003. By changing its name to First Advantage Investigative Services, Omega’s surveillance and other services designed to provide evidence of insurance fraud will now be marketed as a component of the corporation’s comprehensive line of risk mitigation services.
To fully leverage the cross-selling synergies between the corporation’s business lines, First Advantage Corporation is bringing its various business-to-business companies together under a master brand strategy using the First Advantage name with a newly created logo mark.
The company’s business-to-business subsidiaries are now aligned among eight divisions to create the following architecture:
– Employment Screening Services
– Tax Consulting Services
– Intelligence and Technology Services
– Investigative Services
– Supply Chain Security Services
– Transportation Services
– SafeRent Services
– Government Services
A corporate video introducing the new brand and strategy is available from the home page of the company’s newly redesigned Web site at www.FADV.com. Information about its investigative services can be found at www.FADV.com/Investigative.
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