Plymouth Rock Gets Behind Mass. Motorcycle Safety Campaign

April 6, 2007

Plymouth Rock Assurance Corp. is joining the Massachusetts Motorcycle Association (MMA) in a statewide initiative to promote awareness and safety of motorcycle riders.

As part of the state’s Motorcycle Safety Awareness Period designated for March 25 – April 28, 2007, the MMA has created a campaign to raise awareness of motorcycle safety issues prior to the onset of warmer weather, when motorcyclists typically take to the roads in much larger numbers.

The highlight of the safety campaign is the installation of over 500 large signs in more than 150 cities and towns that encourage drivers to “Check Twice” for motorcyclists, and to learn additional safety tips at Plymouth Rock’s website,

Plymouth Rock has donated $15,000 to fund the construction of these signs and aid in the safety program.

The campaign began in January after Plymouth Rock agreed to underwrite the cost of the program. MMA members sent letters to all 351 municipalities in Massachusetts asking for their support of the governor‚s proclamation of the Motorcycle Safety Awareness Period and requesting that they post one of the association’s 2×8 foot safety signs. Volunteers framed and assembled the signs over a weekend, and delivered them to local members for installation throughout the state.

Source: Plymouth Rock Assurance Corp.

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