Why Automatic Quoting Improves Sales Results with Insurance Leads

June 2, 2009

How Leads360, QuoteBurst and Allstate are Empowering Producers

Los Angeles, CA, 6/2/09 – The landscape is changing for insurance agents who want to grow their book of business. More consumers are going online for quotes and top producers are capitalizing on this trend. One of the best sources of new business for insurance professionals is through the use of internet leads. Buying real-time leads from quality providers like AgentInsider®, InsuranceAgents.com and QuoteWizard is the first step. However, the most successful agents are generating instant quotes and tracking follow-up by using new technology from companies like Leads360 and QuoteBurst.

A recent interview with several Allstate agents who are benefiting from this one-two punch found that they are dramatically more successful when quotes are sent in real time to interested consumers and when they systematically follow-up with prospects with reminders and automated email.

Laura Harris of Allstate Corpus Christi said, “When we first started with internet leads we struggled with organizing our leads and had to manually key consumer information into Allstate’s Alliance quoting system and manually submit quotes. This process was time consuming and error prone. Plus, once we did speak with a consumer, often they had already spoken with and selected an offer from one of our competitors.” For Laura, this process was too inefficient and ultimately resulted in poor conversion rates with her internet leads. Incidentally, these inefficiencies have been proven to contribute to reducing ROI and are the reason why insurance agents often fail with internet leads. Leads360 recently released a new whitepaper outlining their findings on being successful with internet leads, based on their analysis of 15 million leads. The whitepaper is available for download here.

Rather than giving up on internet leads, Laura engaged QuoteBurst and Leads360, to automatically create quotes in real time from internet leads and manage the prospects through the sales process from start to finish. QuoteBurst is the leading provider of real-time quoting solutions for the insurance industry and is the only solution of its kind to be fully integrated with Allstate’s system and Leads360’s lead management software.

Laura continued by saying “Implementing QuoteBurst made a huge impact on our ability to respond to and quote leads, but we still found ourselves tracking our follow-up on paper.” For Laura this meant that qualified leads were falling through the cracks and she had no way of prioritizing sales activities, tracking agent performance or calculating ROI. “There was a hole in our operations until we were introduced to Leads360 at the recent Allstate Mega Producers conference in Las Vegas. Leads360 brought it all together because their powerful and easy to use lead management solution integrated seamlessly with QuoteBurst and all of my lead providers.”

For Laura and the thousands of Allstate insurance agents, these tools can provide the additional sales performance they need to get ahead of the competition and write more policies.

For more information about Leads360 and QuoteBurst please click here to request information or call 1-888-508-4462.

About Leads360

Leads360 is the market and technology leader in Web-based customer acquisition and lead management solutions. The company enables buyers and sellers of consumer Internet leads to achieve unparalleled return on investment. Clients can realize maximum lead value through purpose-built technology, success-driven training, a highly responsive support team and superior intelligence surrounding lead performance. Leads360 currently manages more than 14,000,000 leads and serves over 500 clients in the most competitive business-to-consumer industries. For more information, visit www.leads360.com.

About QuoteBurst

QuoteBurst is the leading provider of real-time quoting technology for the insurance industry and provided strategic marketing tools for Allstate Insurance Agents. QuoteBurst’s flagship product, Typhoon, provides a seamless integration with Allstate Alliance and enables instant offers to be created and emailed to new prospects in real-time. For more information, visit www.quoteburst.com.

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