Unitrin Specialty® sponsors co-op PIA branding program

February 12, 2007

DALLAS, TEXAS- Unitrin Specialty is has signed on as an official company sponsor of the PIA Branding Program, Local Agents Serving Main Street AmericaSM. The program features a series of print advertisements that members may run in local publications produced by the National Association of Insurance Professionals (PIA).

“We believe the new PIA tagline will resonate with the insurance buying public and provide our appointed PIA member agents with a compelling brand they can use to support their agency,” said Leann Maloney, Unitrin Specialty marketing director.

The ads highlight the combination of choice and personal support and service that only professional, independent insurance agents can provide. They may be customized with an agency logo and contact information, as well as the Unitrin Specialty logo. Ads can also be printed for use as flyers or publication inserts.

This powerful branding tool is available exclusively to PIA members, free of charge, as part of their full association membership. There is no additional cost. (Not available to those with an associate membership).

Unitrin Specialty has pre-approved some of the ads for cooperative advertising for qualifying agencies.

To learn more about the PIA Branding Program or to preview the ads, visit PIA’s National web site www.pianet.com/piabrandingprogram. Or, contact Michael Dodd, Sr. Marketing Advertising Specialist, at mdodd@unitrin.com

Unitrin Specialty®* is part of Unitrin, Inc., a $3 billion Chicago-based financial services company. Founded in 1946, Unitrin Specialty is headquartered in Dallas, Texas and provides personal and commercial specialty automobile insurance to individuals and businesses through more than 8,500 independent agents/brokers in 23 states. Unitrin member companies are rated “excellent” by both A.M. Best and Standard & Poor’s Rating Services. Independent Agents can review Unitrin products and services at www.UnitrinSpecialty.com

*Unitrin Specialty includes: Unitrin County Mutual Insurance Company, Alpha Property and Casualty Insurance Company, Charter Insurance Company and Financial Indemnity Company.

For more information regarding this News Release, please contact:
James Dickey, Executive Director of Marketing – 972-690-5500, ext. 1502

Unitrin Specialty

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