Caliber Collision Centers Appoints Parker

Caliber Collision Centers, an operator of collision repair facilities in California and Texas, has named Tresa Parker as its Director of Client Services for Texas Operations, a new position designed to help strengthen new and existing relationships with insurance clients and customers in Caliber’s Texas markets.

Parker is a 19-year veteran of State Farm Insurance, where she most recently served as Strategist for State Farm’s “Service First” program, a preferred provider network for approved auto collision repair facilities.

In that position, she was responsible for analyzing Service First usage trends as well as auditing workflow and developing training programs dedicated to enhancing Service First usage by agents, claims and field staff.

As Director of Client Services for Texas Operations, Parker will assume responsibility for executing Caliber’s Client Services strategy in Texas, including all of Caliber’s service commitments to consumers, insurance clients, dealers and fleets. In this new position, she will also manage Caliber’s team of marketing representatives in Texas who will focus on enhancing Caliber’s current insurance client relationships as well as developing new customer and client relations and communications.