Unitrin Changes Name to Kemper

Effective later this month, Unitrin, Inc. will conduct business under its new name, Kemper Corporation.

Purchased in 2002, the Kemper personal lines business represents the company’s largest business unit with just under $1 billion in total earned premiums in 2010.

A study of the Kemper brand revealed a 30 percent greater awareness of the Kemper name over Unitrin among consumers surveyed.

Unitrin has worked to redefine itself from a holding company with an eclectic portfolio of companies and investments to a straightforward insurance provider with more than $8 billion in assets.

Source: Unitrin, Inc.