‘How’s My Teen Driving?’ Bumper Sticker Program Launched

February 18, 2009

Boston, Mass-based Steer Straight launched a new national program to help promote safe teen driving. Steer Straight borrows from the successful commercial trucking industry’s “How’s My Driving?” model.

In the commercial trucking industry studies have shown that “How’s My Driving?” bumper sticker programs on average reduce incidents by 35 percent the first year. The Steer Straight program hopes to translate those same statistics to the teen population. The sticker serves as a reminder to keep the rules of the road top of mind, Steer Straight said in a statement.

The Steer Straight program uses colorful “How’s My TEEN Driving?” bumper stickers that encourage motorists to phone-in comments on the teen’s driving. Call-ins are answered live 24-7 by trained customer service representatives (CSR). The CSR’s generate an observation, report based on the motorist’s call, to be sent via email to the e-mail address(s) provided by the teen’s parents within 15 minutes of the call-in. No contact is made with the teen, police or insurance companies.

The email message highlights the reported driving issue(s) and includes a link to online training modules, Teen Test Drives. These modules walk the teen through an interactive educational session to review and reinforce proper driving skills. An optional test is available following the tutorials.

Source: Steer Straight,

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