Trusted Choice to Run National TV Ads

September 6, 2006

Trusted Choice will run TV commercials commencing in September and running for the next 12 months. Trusted Choice says the ads will give participating agencies the opportunity to maximize their exposure by running local tie-in ad campaigns.

“This new advertising strategy will help Trusted Choice agencies tap into the ever-growing consumer awareness of the brand,” says Robert A. Rusbuldt, CEO of the Independent Insurance Agents & Brokers of America. “It is important that the more than 6,400 member agencies take advantage of this new strategy to build local consumer awareness of their Trusted Choice affiliation.

“This is the first time Trusted Choice has run a national ad campaign for a full year. We believe these more-frequent ad flights will help pique the public’s awareness of the brand, creating consumer understanding of the value of Trusted Choice agents,” Rusbuldt added.

The ads will run on top-rated programming on a variety of cable channels including Fox News Network, CNN, The Weather Channel, Travel Channel and other popular cable networks that effectively reach the brand’s target demographic. For two weeks each month, Trusted Choice ads will run on a single cable network. The selected network will change from month to month.

The first ad flight launches Sept. 11 for a two week flight on The Weather Channel, ending Sept. 24. The complete ad flight schedule is available in the “Advertising” section of the password-protected “Agents/Brokers” area at

Trusted Choice Executive Director Jeffrey A. Myers says that effective agency local tie-in campaigns do not have to be just TV ads.

“A successful tie-in campaign is not dependent on the selected medium. Success is dependent on rolling up your sleeves and getting in on the action,” Myers says. “To help agencies with planning and conducting local ad campaigns, Trusted Choice provides its participating agencies customizable versions of print, TV and radio ads for local use,”

“This year-round campaign provides a great opportunity for Trusted Choice agents to get double media exposure in their communities. By running local advertising in combination with national advertising a Trusted Choice agency will reinforce its place as the consumers’ smart choice for their insurance needs,” Myers adds.

Launched in 2001 by The Big “I” and several agency companies, Trusted Choice is the national consumer brand created to educate consumers about the benefits of using independent agents and brokers for their insurance needs. The brand highlights the benefits consumers get — choice of companies, customized policies and advocacy support — when using an independent agency.

Source: IIABA

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