Buell Motorcycle Selects Wis.-based Sentry Insurance as Preferred Provider

June 8, 2006

Buell Motorcycle Company has selected Wis.-based Sentry Insurance as the preferred insurance provider for Buell owners in the United States, company officials said in a written statement.

Buell Motorcycle Company, a subsidiary of Harley-Davidson, Inc., produces sport motorcycles. Buell worked closely with Sentry over the last two years to find the best way to lower insurance rates on Buell motorcycles. As a result, many Buell owners will pay significantly lower premiums on their motorcycles insured through Sentry.

“We’re excited to work with Sentry Insurance to provide Buell owners lower insurance rates. This is the most comprehensive alliance we are aware of between a manufacturer and an insurance company with the common objective of reducing the costs of ownership and insurance,” says Jon Flickinger, president and COO of Buell Motorcycle Company.

Sentry has developed a special process for calculating insurance quotes for Buell motorcycles which does not use other sportbike insurance losses as part of the formula. Now Buell owners who receive a quote from Sentry should get a more competitive quote based on the lower claims costs for Buell motorcycles.

“Insurance premiums can represent one of the highest costs of owning a motorcycle,” says Nick Fiore, Motorcycle Product manager, Sentry Insurance. “With Sentry Insurance, the costs of owning a Buell motorcycle can be considerably less than owning any other sportbike on the market.”

Coverage for older and newer Buell models is available from Sentry Insurance. Additional coverage can be purchased for Buell optional equipment.

Wis.-based Sentry identifies itself as one of the top 10 insurers of motorcycles in the United States. Sentry motorcycle insurance is underwritten by Dairyland Insurance Company.

Source: Harley-Davidson, Inc., Sentry Insurance Company

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