Dish TV to Pay Vermont $125K to Settle Letter Wording

August 29, 2011

The state of Vermont says DISH Network is going to pay $125,000 to resolve a complaint about a letter to some subscribers that including wording the state considered unfair and deceptive.

The state says that in July 2010, the satellite television provider sent 310 letters to Vermont consumers that included phrases such as “Urgent Action Required” and “Please read immediately to avoid service interruption.” The letter went on to claim that replacement of consumer equipment was “necessary” and “free.”

In settling with the state, DISH admitted no immediate equipment upgrade was necessary.

Attorney General William Sorrell says that under Vermont’s Consumer Fraud Act words like “urgent”, “immediately,” “necessary” and “free” have significant meanings.

Sorrell says using such language to trigger unnecessary action won’t be tolerated.

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