unauthorized use of name News

Jurors at a civil trial focused on the market value of Michael Jordan’s identity have handed him a major win, ordering a grocery-store chain to pay him $8.9 million for invoking his name in a steak ad without his permission. …

Former NBA star and current Bobcats owner Michael Jordan filed suit in a Chinese court against Qiaodan Sports Company Limited, a sportswear and footwear manufacturer, for unauthorized use of his name. In a statement released through his spokeswoman, Jordan says …