Red Bull News

How Red Bull Handled Product Tampering Threat Could Pay Off

Austrian company Red Bull’s unusual decision to go public on a blackmailer’s threat to contaminate its energy drinks with feces could cost the brand far less long-term than any immediate hit to sales. Known for investing heavily in marketing its …

Lawsuit Claims Red Bull Boost No Better Than Coffee

Red Bull, the popular energy drink whose slogan is “gives you wings,” provides no more energy than a cup of coffee or a caffeine pill, according to a lawsuit made public on Wednesday. The lawsuit claims that Red Bull uses …

D.C. United’s Davies Sues Club, Red Bull Over Crash

D.C. United’s Charlie Davies is suing the owners of a Washington nightclub and the drink company Red Bull for $20 million, claiming they are responsible for a fatal car crash that ended the MLS player’s hopes of joining the 2010 …