Gen X News

Gen Y customer satisfaction with the auto insurance process, while still the lowest among all generations, is improving and carrying the rest of the industry with it, according to the J.D. Power 2016 U.S. Auto Claims Satisfaction Study, released today. …

When selecting an insurance company, price continues to be an important driver for all shoppers; however, younger generations—Gen X (35 percent) and Gen Y (35 percent)—are less likely to select the lowest-priced brand than are Boomers (47 percent), according to …