How to Rationalize Buying Insurance Leads

June 20, 2008

So you are an agent who is thinking about buying leads? If so, you are probably feeling that this may be a bad idea, right? When it comes down to it, buying leads for the first time is a big step. But if you never decide to take the leap, you will never know what these can do for the success of your business.

There are many ways that you can rationalize buying insurance leads. First and foremost, come to grips with the fact that buying leads is not an expense, but an investment in your career. Remember, you are getting something in return when you shell out money for insurance leads. You are receiving the chance to sell a policy to the lead that you receive. If you are successful in closing the deal, you will earn your standard commission which is sure to be more than what you paid for the lead.

Another thing to consider is that buying insurance leads is the best way to keep up with the competition. If you do not have leads to call on, what do you do in your office all day? Sure, you can try to generate your own leads through cold calling and other techniques, but this can take up a lot of your time. You are competing against other agents who are purchasing leads, and spending their time closing deals. Do you want to keep up with them, or get left in the dust?

If you are comfortable with your current level of sales, you may not need to purchase insurance leads. But if you are like most agents, leaving money for somebody else is never a good thing. Once you realize that insurance leads are a helpful and lucrative investment, you will begin to purchase them. is a leading provider of insurance leads to insurance professionals. For limited time insurance professionals can receive $200 of free insurance leads for activating an account. Visit to learn more.

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