Five Effective Insurance Marketing Tips

May 9, 2008

Once you are established as an insurance agent, you will want to do whatever you can to improve your marketing power. The better your insurance marketing plan the more money you are going to earn. With the five tips below you will find it much easier to generate leads on a regular basis.

1. Do not settle into one way of marketing, and forget about the rest. If you are going to place ads in a local newspaper, you should also look into other options such as purchasing insurance leads. Your marketing plan should be widespread in order to cut back on downtime.

2. Find ways to set yourself apart from the competition. You will find it much easier to make sales if potential consumers have a reason to remember your name. Is there something special about the way you work? How about the policies that you have to offer? Any unique selling feature can be used to your advantage.

3. Keep customers happy at all costs. You will want to make sure that you are doing this before buying, as well as after. Many agents will forget about a client the second that they purchase a policy. This will not help you to gain additional business from that consumer or through referrals.

4. Use the internet whenever possible. This can be done to purchase leads, and to also set up a website. The majority of insurance consumers shop online because of the ease and efficiency associated with doing so. If you make your presence felt online, you will have a better chance of success.

5. Create a marketing plan, and add to it when you see fit. It is important that you have a plan to follow so that you do not get off track. And if you add to your marketing strategy from time to time, it will always be kept up to date which gives you the best chance of success.

These five insurance marketing tips are sure to help you in becoming a better agent.

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