IMCA Launches New Webcast

March 2, 2007

Association for Insurance Communicators launches the first web cast in their 2007 Leadership Series

Tacoma, WA – The Insurance Marketing Communications Association (IMCA) is launching the first web cast in our 2007 Leadership Series.

IMCA is committed to providing high quality educational opportunities to members through our web cast series, as well as at our annual meeting. The first web cast in our leadership series is titled ‘How Financial Services Companies Use Direct Response Television to Drive Sales and Build Brand’.

Direct Response Television (DRTV) is a relatively new method of marketing products and services which has been adopted by many companies within the financial services industry. Names such as ING Direct, John Hancock, New York Lie, Countrywide Insurance, Allstate and Progressive have now made DRTV an essential part of their marketing mix.

The reason is simple. They have discovered ‘brand-based DRTV’. Brand-based DRTV refers to commercials that combine the ‘science of response’ with the ‘art of brand’ – commercials that deliver extraordinary ROI, while simultaneously building brand.

This timely and important session will reveal the science and strategy behind some of today’s most successful brand-based DRTV campaigns, specifically in the financial services sector. These are campaigns that have shattered expectations, delivering exceptional ROI’s, while raising awareness and strengthening brand.

The web cast will be held on Thursday, March 15, 2007 at 1:00 p.m. EST/10:00 a.m. PST. To register, log onto For additional information, contact IMCA at (206) 219-9811.

About IMCA
The Insurance Marketing Communications Association (IMCA)SM is an international organization of insurance communications professionals specializing in marketing, communications, advertising, sales promotion, public relations and media relations. The oldest insurance communications association in North America, it began as the Insurance Advertising Conference (IAC) in 1923 and was renamed in 1984 to better depict the evolving roles of insurance communicators. IMCA’s purpose is to promote excellence in insurance marketing and communications, improve the professional skills of members, foster the sharing of ideas and experiences among members and promote a positive image of the insurance industry.

Contact: Temie Seibert, Executive Director, IMCA, (206) 219-9811 email

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