California Producer School to Give New Producers a Head Start in the New Year

November 17, 2005

Austin, TX – The National Alliance School for Producer Development, also known as the “Producer School,” will kick off 2006 with a three-week, total immersion commercial producer training program January 22 – February 10, 2006, at The Pacific Palms Conference Resort, City of Industry (Los Angeles), California.

The Producer School combines insurance sales strategies and real-world knowledge with in-depth product information. Since 2000, 19 Producer Schools have been conducted and 952 students have graduated from the program.

A new feature of the Producer School is the sales management sessions in the opening days. The person who will have management responsibility for the new producer is invited to attend the opening program and special management sessions at no extra charge. “When sales managers actively participate in the School, it reinforces the goals of the producer-in-training and contributes significantly to the participant’s long-term success,” said William T. Hold, Ph.D., CIC, CPCU, CLU, President of The National Alliance.

Douglas G. Hotchkiss, CPA, CIC, President of Hotchkiss Insurance Agency, Inc., Dallas, TX credits The National Alliance Producer School with launching the careers of the agency’s newest commercial producers. “I used to set my new producer goals at $50,000 in new business commission per year. Since we started sending our new hires to the Producer School – and there have been nine so far – we raised the bar to $100,000,” Hotchkiss said. “We are now rethinking that goal, as two of our PS graduates are about to exceed $200,000 after 10 months.”

For additional information about the California Producer School, call 800-633-2165 and ask to speak with a Producer School Admissions Counselor, or email Bill Toll at The application form is available online:


For more information regarding this news release, please contact: Carolyn Smith, Vice President, The National Alliance, Director of Marketing – 800-633-2165;

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