Assurant Health Unveils W. Va. Product

October 11, 2005

Assurant Health is introducing a new individual medical product, RightStart. The product is designed to provide affordable health insurance to the growing population of uninsured Americans, including the 16 percent of uninsured adults in West Virginia*.

Assurant Health developed RightStart based on research conducted with consumers in markets across the country that reportedly showed, when considering purchasing or renewing health insurance, costs – not services or accessibility – were the major determining factors. In fact, 26.5 percent of consumers cited monthly premium and deductible amounts as the top financial concerns.

RightStart reportedly offers individuals and families significant cost-savings on monthly premiums, as well as access to quality health care facilities and doctors. Some of the product’s additional highlights include: 24-hour-a-day worldwide coverage, single deductible for accidents involving multiple family members, no referrals for specialists and PPO and traditional options.

For more information on health insurance products and services available to individuals in West Virginia, visit .

* U.S. Census Bureau, 2004.

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