Oklahoma Insurance Commissioner Kim Holland announced she is ordering First Choice Healthcare to stop conducting unauthorized business involving insurance in Oklahoma. The order states that the company has violated state law by misleading consumers regarding health related discount cards.
The action resulted from a complaint received by the Oklahoma Insurance Department that the company overcharged an Oklahoma couple after selling a discount card called the First Choice Healthcare Services Comprehensive Health Plan. The company also failed to properly provide services to the couple as promised after debiting their bank account in excess of the amount agreed.
“I will not allow this type of misleading sales practice, masked as insurance or a substitute for insurance, to occur in this state,” Holland said.
Commissioner Holland may impose a penalty of $25,000 on the company for each act of violation against the order or force them pay back Oklahoma residents damaged by the violation.
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