High Net Worth Consumers Rank USAA, Chubb, and American Family Top Three P/C Insurers

May 19, 2006

USAA significantly outperformed its rivals in the property and casualty insurance category, according to a new Luxury Customer Experience Index survey (LCEI) from the New York-based Luxury Institute, an independent research institution that voices the concerns of the high net worth consumer. In the property and casualty survey, USAA earned a score of 85.5 while Chubb and American family scored 73.4 and 73.2 respectively.

High net worth clients rated 15 of the largest national property and casualty insurance brands based on their individual experiences. These included: AIG, Allstate, American Family Insurance Group, Chubb, CNA Financial, Farmers Insurance, GEICO, Liberty Mutual, Nationwide, Progressive, Safeco, St. Paul Travelers, State Farm, The Hartford, and USAA.

“The insurance industry is one of the most critical to high net worth consumers. Customer experience is the holy grail of brand performance and drives profitability, and, ultimately, the stock price. Today the results of the Luxury Institute’s consumer-peer- review based impartial surveys are becoming a standard for measuring best customer experience for wealthy consumer purchasing decisions,” said Milton Pedraza, CEO of the Luxury Institute.

This new survey, the Luxury Customer Experience Index (LCEI), creates metrics that capture the critical drivers for Customer Experience, as rated by each brand’s customers, and goes far beyond traditional customer satisfaction measures. The LCEI delivers a critical set of metrics based on the four “pillars” of a customer’s experience including: Experience Drivers, Price Worthiness, Customer Retention and Customer Referral for each brand in a category. The Experience Drivers section includes brand effectiveness, brand attitude, brand environment, and the brand’s problem resolution index. For the LCEI the Luxury Institute surveyed a nationally representative sample of more than 2,100 households with a minimum of $200,000 in gross annual income and minimum net worth of $750,000 (including home equity).

Source: Luxury Institute

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