Aflac Duck Pitches In at Home to Assist Injured Policyholder

Aflac’s newest ad, titled “Pitchin In,” features the insurer’s famous duck taking care of an injured policyholder and his family.

Scheduled to debut nationwide on Jan. 1, the new commercial blends humor with an important message about maintaining quality of life and keeping your finances secure when a life-interrupting medical event causes financial challenges.

In this commercial, the Aflac Duck pitches in to help a woman care for her family as her husband recovers from two broken arms. Similar to the successful “Helping Out” and “Broken Leg” commercials that debuted in 2005, the new ad shows how Aflac insurance policies can help customers focus on getting better and worry less about their finances. The Aflac Duck is seen taking care of several errands, such as feeding the couple’s baby, visiting the deli counter at the grocery store, and even washing the car window at a gas station, where the duck is shocked by the price of gas.

The Aflac Duck debuted in his first ad on Dec. 31, 1999. “Pitchin In” is the company’s 24th commercial featuring the Aflac Duck created by the Kaplan Thaler Group.