America’s Health Insurance Plans (AHIP) has revealed its latest ad campaign to rally support for medical liability reform, featuring a series of “trial lawyer shark bites” that spotlight the runaway cost of lawsuit abuse.
The campaign includes a 30-second television spot featuring a
feeding frenzy of hungry sharks, and details how trial lawyers have set their sights on stopping medical liability reform. A series of print ads using the shark theme also are appearing in publications and on Washington Metro buses and in subway stations. The print ads, called “Shark Bites,” feature a menacing set of real shark jaws and showcase new statistics:
– The medical liability system costs each American household up to $1,200 a year.
– The medical liability system costs up to 4 times more than the federal government spends on homeland security per year.
– The medical liability system costs up to 2 times more than the federal government spends on education per year.
The ads could also run in several target congressional districts and
states later this year.
“The magnitude of the medical liability crisis is undeniable,” said Karen Ignagni, AHIP’s president and CEO. “These ads are designed to put the size and the personal cost of this crisis into a compelling context for the American public and Congress, and to drive home the fact that it’s time for our leaders in Congress and the states to solve this problem now.”
By comparing the cost of the medical liability system to what the federal government spends on homeland security and education, Ignagni said she hoped lawmakers and the American people can better understand the extraordinary drain on the health care system caused by runaway lawsuits.
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