Liberty Mutual, BMW Car Club of America Foundation, and BMW Dealers Seated Together to Save Teen Lives

April 13, 2004

The BMW Car Club of America (BMW CCA) Foundation has announced a partnership with Liberty Mutual Group and BMW dealers throughout the U.S. designed to save the lives of teen drivers. Through the BMW CCA Foundation’s Street Survival safe teen driving program, the organizations will provide teens with the tools to be safer, smarter drivers.

“We believe that by working together, we can reach more teens than we could otherwise,” said Dean Killian, Street Survival program chair. “Through our cooperative efforts, our primary goal is to make our roads safer for everyone.”

Kicking-off with the Street Survival school in Fresno, Calif., on May 1, the BMW CCA Foundation will sponsor and coordinate Street Survival with BMW Car Clubs nationwide.

Liberty Mutual will provide educational materials, including its “Avoiding Collisions” teen driving safety video, to Street Survival participants and their parents. Liberty Mutual will also sponsor significant advertising and promotional efforts and will assist with event registration. Local BMW dealerships will promote the program and host Street Survival registration.

“Street Survival is a great program for teens to get hands-on training to further develop their driving skills,” said Alan Schlosberg, vice president of marketing at Liberty Mutual. “Automobile crashes remain the number-one killer of young people in this country, and we are proud to partner with another organization with a similar passion for safety.”

Formed in April 2002 in conjunction with the BMW Car Club of America, the Street Survival safe teen driving program goes beyond drivers ed to teach teens across the U.S. to be safer, smarter drivers.

At a reported fraction of the cost of similar programs, Street Survival provides a hands-on, educational driving experience. Students practice on challenging driving courses on closed parking lots, allowing them to learn how to handle emergency situations before they occur. Teens use their own cars and are accompanied by trained, volunteer driving instructors.

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