Farmers Offers New Parent Auto Discount in Neb., Mich., S.D.

July 6, 2007

The Farmers Insurance Group of Cos. recently announced that it will recognize new parents in the Midwestern states of Nebraska, Michigan, and South Dakota by offering a new parent discount auto insurance policy. The discount will be available to all existing Farmers’ new parent policyholders as well as new customers.

“Our research confirms a common observation: as a group, new parents are more careful drivers than other drivers of the same age,” explained Farmers Nebraska State Executive Director John Lucido. “Given all the costs and challenges new parents face, we’re glad to be able to recognize that lower risk with an auto insurance discount.”

The discount can be as much as 5 percent and applies to families with children under the age of seven. Only one discount can be applied to each qualifying policy. A typical family can save $50 to $100 per year in this program, the company statement said.

“Farmers is the first insurer in the country to offer new parent auto insurance discounts. We are constantly looking for innovative ways to help our customers manage their budgets better. What better way than to recognize responsible parents who live, work and drive in today’s fast paced society,” said Kevin Kelso, president of Farmers Personal Insurance.

The Farmers Insurance Group of Cos. identifies itself as the nation’s third largest insurer of autos and homes.

Source: Farmers Insurance Group of Cos.

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