Zurich Financial Services Group (Zurich) has announced that its majority-owned South African business, SA Eagle, will operate under the global Zurich brand and the registered name Zurich Insurance Company South Africa Limited. Zurich says the move demonstrates its commitment to this operation and to the South African market.
John Amore, Zurich’s global CEO General Insurance and member of the Group Executive Committee said, “We are excited about launching the Zurich brand in South Africa. The in-depth understanding of the local insurance sector that our team in South Africa has, combined with the Group’s global risk management capabilities and the access to our global platforms, positions it well to achieve further growth in this important market.”
Nick Beyers, CEO of Zurich in South Africa, said, “This is so much more significant than a simple name change. While the existing trusted relationships with our customers and partners will remain, this move demonstrates that we are part of a global Group, with the experience of 135 years serving customers across the world.”
The Zurich brand is being launched in South Africa with a major national advertising brand campaign with the tagline “Because change happens.”
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