IBC Launches Injury Prevention Campaign in North Bay

February 7, 2005

Most injuries suffered by Canadians are reportedly preventable, and Insurance Bureau of Canada (IBC) wants to reinforce this message through its month-long sponsorship of Injury Prevention Month in North

IBC will spend most of February helping the residents of North Bay learn how they can prevent injuries at home, at work, on the road and at play.

Unintentional injuries are reportedly a serious public health concern in Canada. According to Statistics Canada, unintentional injuries cost Canadians about $8.7 billion per year. These injuries have one thing in common: they are preventable.

“This campaign is designed to communicate important safety messages to people of all ages and to bring practical support for all the good work already undertaken in this community,” said Mary Lou O’Reilly, vice-president, Public Affairs and Marketing at IBC. “We’re delighted to bring this initiative to North Bay as IBC continues in its efforts to help people be safe, regardless of the activity.”

North Bay was reportedly selected as the location of the IBC-sponsored Injury Prevention Month because of the great strides that Mayor Victor Fedeli and groups such as the North Bay Fire Department, and Partners in Trauma Prevention have taken in promoting safety throughout the community.

“We are very pleased to be chosen as the site of IBC’s Injury Prevention Month,” said Fedeli. “Although our city has an excellent record as a caring and safety-conscious community, it is my hope that the activities taking place during Injury Prevention Month will further encourage North Bay residents to be aware of potential hazards that are present in everyday life.”

“Our goal is to make Canadians of all ages safer,” added O’Reilly. “We hope that Injury Prevention Month in North Bay will help ensure that safety becomes second nature for all residents and encourages them to be smart…be safe.”

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