The Fire Department of New York is unveiling the largest fire safety campaign in its history.
The Sound the Alarm campaign was prompted by a fire in the Bronx that took the lives of nine children and an adult last March. It features advertisements and public service announcements educating people on the importance of smoke alarms and proper maintenance of them.
The cutting-edge campaign is funded through a major grant from the U.S. Department of Homeland Security.
Fire department Commissioner Nicholas Scoppetta, Congressman Jose Serrano and the chairman of the fire department’s nonprofit arm discussed the new program earlier this week at a Bronx fire station.
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