Comcast Unveils Public Safety Campaign to Back Driver Safety Among Young People

February 1, 2005

Comcast announced a partnership with the families and friends of accident victims titled Drive, Think, Live, beginning on Tuesday, Feb. 1.

“Drive, Think, Live” will feature $1 million worth of airtime donated by Comcast for public service messages, and the spots will air on multiple channels throughout Montgomery and Prince George’s Counties in Maryland, Alexandria, Arlington, Prince William County and Reston in Virginia as well as the District of Columbia.

Beginning on March 1, and stretching through early May, Comcast will
begin airing the “Drive, Think, Live” public safety announcements throughout the entire State of Maryland. The Comcast-produced safety messages will air in the greater metropolitan areas of Cambridge, Ocean City and Salisbury beginning on March 1, and will air in Baltimore City in mid-March.

The “Drive, Think, Live” spots will air in Southern Maryland in Calvert County and Charles County in March and April. Later in the spring, Comcast will extend the program in Anne Arundel County, Baltimore County, Harford County and Howard County.

The Comcast-produced “Drive, Think, Live” public safety program is a
series of seven original 30-second public safety messages featuring the family members and friends of young people who have been killed in traffic accidents.

This new campaign is designed to encourage dialogue among teenagers about the dangers that exist on the roads. Last month, Comcast launched “Drive, Think, Live” in Montgomery County and received tremendous feedback. The positive response reportedly encouraged the company to begin showing the public safety messages throughout the entire Washington Metropolitan Area.

Comcast will donate the airtime to publicize these messages during the next six months. The spots will air on a wide variety of channels
to reach many different audiences and viewers throughout the Region.

Driving accidents among teenagers have reportedly become an epidemic throughout the Washington Metro/Virginia Region. Since October, there have been 17 teenage driving deaths in the Washington Metropolitan Area. On one deadly weekend in Montgomery County, there were three car crashes that killed a total of five young people. In many of these incidents, speed, alcohol and drag racing have reportedly all proven to be contributing factors.

“Comcast received an outstanding response to the ‘Drive, Think, Live’
public safety campaign in Montgomery County,” said Jaye Gamble, regional senior vice president for Comcast’s Washington Metro/Virginia Region. “As a result, we will begin showing the public safety messages throughout the entire region. It is our hope that these testimonials will reach young people and encourage them to stop and think before they risk their life or the lives of others on the road.”

The “Drive, Think, Live” campaign is a result of a collaborative effort
between Comcast and the families and friends of accident victims.

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