insurance advertising News

Wisconsin-Based Insurer Takes Over Naming Rights for Brewers Stadium

The home of the Milwaukee Brewers will no longer be known as Miller Park after next year. American Family Insurance will take over the naming rights to the stadium in 2021 under a 15-year agreement announced Tuesday. The agreement includes …

State Farm Changes Advertising Direction With NFL, NBA Stadium Deals

One of the sports world’s biggest advertisers, State Farm doubled down last week, buying the naming rights for the home venues of the Atlanta Hawks and Arizona Cardinals. State Farm Arena and State Farm Stadium, commitments of 20 and 18 …

Manchester United Signs Sponsorship Deal With Aon

Manchester United has sold the naming rights to its training ground as part of a sponsorship deal with insurance firm Aon estimated to be worth $230 million, a further sign of the Premier League leader’s off-field money-making abilities. The eight-year …