Travelers: Distracted Driving Perception and Reality Disconnect Exists

April 4, 2018

An overwhelming majority of people surveyed for the 2018 Travelers Risk Index said that distracted driving remains a concern, consistent with previous years.The Travelers Companies, Inc.’s first release of the report focuses on distracted driving and perception of risks among drivers and passengers. Eighty-five percent said it is extremely risky to use smartphones or tablets while driving, yet nearly a quarter of respondents said they do it.

The Travelers Risk Index also found:

  • Approximately one in 10 respondents reported being frequently distracted by technology while driving.
  • 61 percent of those who respond to personal texts, emails and calls while driving do so because there might be an emergency.
  • 23 percent of those who said they respond to personal texts, emails and calls while driving do so because they are afraid of missing out on something important.
  • 25 percent of people indicate they multitask when driving because they think they can do so safely.
  • Only 12 percent of respondents said they use safety features like “auto-reply” and “do not disturb while driving” despite the fact that they are available on many phones.

“These survey results are very telling,” said Joan Woodward, executive vice president, Public Policy, and President of the Travelers Institute. “There’s clearly a disconnect between drivers’ perception of what is safe and the reality of what is happening on our roads. Lives are being lost to distracted driving–related collisions, and we created the Every Second Matters initiative to help change perceptions about this problem so people start taking it seriously.”

When the Travelers Risk Index findings are compared with data from TrueMotion’s smartphone telematics apps that monitor actual driving behaviors, including distraction, the results show that nearly 40 percent of drivers are distracted for an average of 15 minutes per hour driven. This further demonstrates the misperceptions about distracted driving.

“The first step to changing behaviors is being aware of them,” said TrueMotion CEO Ted Gramer. “The Travelers Risk Index highlights that drivers are categorizing distraction as ‘someone else’s problem’ when they are the ones who are actually engaging in highly risky behavior. Awareness programs like Every Second Matters and digital programs designed to reward safe driving, powered by smartphone telematics platforms like TrueMotion, are critically important, as they take a proactive approach to curbing this deadly epidemic.”

“Distracted driving is involved in an average of 40 crashes every day in Colorado, and in 2016, those crashes resulted in 67 deaths,” said Sam Cole, Traffic Safety Communications manager for the Colorado Department of Transportation (CDOT). “Initiatives such as Travelers’ Every Second Matters series and CDOT’s Drop the Distraction campaign help raise awareness about the dangers of taking your eyes off the road, with the goal of improving safety.”

Hart Research conducted a national online survey of 1,000 consumers, ages 18 to 69, in March 2018. The survey was commissioned by Travelers.

Source: Travelers

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