This issue is nothing new. It’s the old school of sales… Stack it high & sell it cheap or offer quality value added product & good service. The economy & job situation is not good for many now so cost is a main factor. What I can share about Ins. cost is that rates in all companies go in cycles. In times of good rates they gain lots of business, claims go up, and in time the cost increases.
I see much less loyalty in the business these days as there is so much competition & options. I combat that by treating my clients like royalty and let them know constantly how much I appreciate their business. The primary reason I enjoy good retention by my insureds is that they know I care about them! You don’t get that off the internet…
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This issue is nothing new. It’s the old school of sales… Stack it high & sell it cheap or offer quality value added product & good service. The economy & job situation is not good for many now so cost is a main factor. What I can share about Ins. cost is that rates in all companies go in cycles. In times of good rates they gain lots of business, claims go up, and in time the cost increases.
I see much less loyalty in the business these days as there is so much competition & options. I combat that by treating my clients like royalty and let them know constantly how much I appreciate their business. The primary reason I enjoy good retention by my insureds is that they know I care about them! You don’t get that off the internet…