Owners of $3 Million Bugatti Get House Calls When a Recall is Needed

By Ryan Beene | December 11, 2017

Bugatti Automobiles SAS makes some of the world’s most exclusive cars, yet even owners of the $2.99 million Chiron supercar aren’t immune from the nuisance of an occasional recall.

But the French manufacturer does what it can to soften the inconvenience.

It recently informed U.S. auto safety regulators that it is recalling some of its Chiron models because of faulty welds in the front seat recliner brackets. In addition to the usual letters required by law, its “Flying Doctor” concierge technicians have followed up with personal phone calls to the owners.

They will then retrieve the affected Chirons and transport them in an enclosed truck to one of 12 Bugatti dealers in the U.S. for inspections, Cedric Davy, marketing manager for Bugatti. If an improper weld is found, Bugatti will replace the entire seating assembly, Bugatti said in its recall notice.

A total of 47 vehicles worldwide are affected, about 12 of which are in North America, Davy said.

The Chiron gets 1,500 horsepower from its 16-cylinder, eight-liter engine that can propel the car from zero to 60 miles per hour in 2.5 seconds, according to Bugatti. Production is limited to 500.

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