Big Winery Bullies North Carolina Company to Change its Name

July 1, 2014

A small Asheville, N.C., food company will be carrying a new name because a winery didn’t like the old one.

The Asheville Citizen-Times reports husband-and-wife team Tom Gallo and Susan Devitt have been forced by E. & J. Gallo Winery to change the name of their company. It’s the result of an accusation in 2012 that the small company was infringing on the California winery’s trademark.

The old GalloLea Pizza Kits will now be known as BelloLea Artisan Kitchen.

Tom Gallo said he was initially determined to continue to use his family name on his pizza kit, which incorporates his grandmother’s pizza sauce recipe. He said that was before understanding how things would progress.

The couple estimates they’ve lost an estimated $140,000 in legal fees, marketing and new-packaging costs.

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Latest Comments

  • July 8, 2014 at 11:11 pm
    Joseph says:
    Not a huge fan of Gallo by any means but as someone with a journalism degree I would have to question the editor of this piece for fair and balanced reporting with the title.
  • July 7, 2014 at 12:58 pm
    Huh! says:
    Most people are capable of making a distinction between Gallo the winemakers and a local business named after an owner who is also named Gallo. Unfortunate that our court emp... read more
  • July 2, 2014 at 9:18 pm
    david lee says:
    The thugs at Gallo continue to throttle the little guy. Some years ago a relative of the goons Julio and Ernest Gallo with the name Gallo opened a cheese company with the Gall... read more

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