Website Advertising

www.ClaimsJournal.com

97,629

Page Views per Month

32,758

Unique Visitors per Month

382

Articles Posted per Month

Value

  • 99% say they get value from reading ClaimsJournal.com.
  • 78.4% report that they depend on ClaimsJournal.com more than Claims Pages, Claims Advisor and Claims Magazine.
  • 86% spend 25 minutes per week on ClaimsJournal.com, with 60.7% spending at least 55 minutes or more.

Publisher Survey, May - July 2011

Job Title

  • Owner / CEO / President / VP: 21.3%
  • Claims Manager / Supervisor: 18.1%
  • Manager: 13.8%
  • Adjuster / Claims Representative: 7.7%
  • Director: 5.8%
  • Senior Adjuster: 5.0%
  • Large Loss: 1.8%

Publisher Survey, May - July 2011

Business Category

  • Insurance Company: 45.4%
  • Independent Claims Services: 11.9%
  • Self-insured Entity / Risk Management Dept. / TPA: 9.3%
  • Professional (Attorney, Consultant, Educator, etc.): 6.2%

Publisher Survey, May - July 2011

Behavior

  • 56.8% have clicked an ad on ClaimsJournal.com.
  • 34.3% have forwarded an ad from ClaimsJournal.com to a friend or colleague.

Publisher Survey, May - July 2011

Banner Ads (Static or Animated)

1 Month /
50,000
Impressions		 3 Months /
150,000
Impressions		 6 Months /
300,000
Impressions		 12 Months /
600,000
Impressions
a $3,318 / mo.
$66.36 cpm		 $3,053 / mo.
$61.06 cpm		 $2,747 / mo.
$54.94 cpm		 $2,500 / mo.
$50.00 cpm
b $2,765 / mo.
$55.30 cpm		 $2,124 / mo.
$42.48 cpm		 $1,944 / mo.
$38.88 cpm		 $1,764 / mo.
$35.28 cpm
c $2,765 / mo.
$55.30 cpm		 $2,124 / mo.
$42.48 cpm		 $1,944 / mo.
$38.88 cpm		 $1,764 / mo.
$35.28 cpm
d $2,765 / mo.
$55.30 cpm		 $2,549 / mo.
$50.98 cpm		 $2,333 / mo.
$46.66 cpm		 $2,117 / mo.
$42.34 cpm
e $1,650 / mo.
$33.00 cpm		 $1,450 / mo.
$29.00 cpm		 $1,250 / mo.
$25.00 cpm		 $950 / mo.
$19.00 cpm
f $2,450 / mo.
$49.00 cpm		 $1,890 / mo.
$37.80 cpm		 $1,650 / mo.
$33.00 cpm		 $1,450 / mo.
$29.00 cpm

Sponsored Text Link

1 Month /
50,000 Impressions		 3 Months /
150,000 Impressions		 6 Months /
300,000 Impressions		 12 Months /
600,000 Impressions
g $625 / mo.
$12.50 cpm		 $600 / mo.
$12.00 cpm		 $588 / mo.
$11.76 cpm		 $550 / mo.
$11.00 cpm

Guaranteed Impressions

Can the competition do that?!

Ad Enhancements

  • Video and rich media files: +$6 cpm
  • Geo-targeting (based on availability): +$10 cpm
Custom advertising options (including premium sizes and positions) are available. Contact your sales rep for more information. Print and online combo packages are available. Contact your sales rep for more information.
Insurance Journal website ad placements