Website Advertising 2013
www.ClaimsJournal.com
Top Visitor Business Type
- Insurance Company: 41%
- Claims Related Services: 17%
- Independent Claims Services: 9%
- Agents, MGAs, Wholesalers, Educators, Government: 19%
Publisher Survey, Aug 2012
Reader Behaviors
- 56% of readers say they have clicked
an ad seen on ClaimsJournal.com. - 78% of readers say they depend on
Claims Journal over competitors. - 85% of readers say they spend at least
2.5 hours/month on ClaimsJournal.com.
Publisher Survey, Aug 2012
Top Visitor Job Titles
- Senior Adjuster / Manager: 20%
- Claims Mgr / Supervisor: 16%
- VP / Director: 14%
- Owner / Principle / Pres / CEO: 13%
- Adjuster / Claims Rep: 8%
- Large Loss: 2%
Publisher Survey, Aug 2012
Premium Site Sponsorship Positions
| 1 Month / 50,000 Impressions |
3 Months / 150,000 Impressions |
6 Months / 300,000 Impressions |
12 Months / 600,000 Impressions |
|
|---|---|---|---|---|
| a | $3,483 / mo. $69.66 cpm |
$3,205 / mo. $64.10 cpm |
$2,884 / mo. $57.68 cpm |
$2,625 / mo. $52.50 cpm |
| b | $2,765 / mo. $55.30 cpm |
$2,124 / mo. $42.48 cpm |
$1,994 / mo. $39.88 cpm |
$1,764 / mo. $35.28 cpm |
Banner Ads
| 1 Month 50,000 Impressions |
3 Months 150,000 Impressions |
6 Months 300,000 Impressions |
12 Months 600,000 Impressions |
|
|---|---|---|---|---|
| c | $2,903 / mo. $58.06 cpm |
$2,545 / mo. $50.90 cpm |
$2,041 / mo. $40.82 cpm |
$1,852 / mo. $37.04 cpm |
| d | $3,732 / mo. $74.64 cpm |
$2,867 / mo. $57.34 cpm |
$2,624 / mo. $52.48 cpm |
$2,381 / mo. $47.62 cpm |
| e | $2,765 / mo. $55.30 cpm |
$2,124 / mo. $42.48 cpm |
$1,944 / mo. $38.88 cpm |
$1,764 / mo. $35.28 cpm |
| f | $2,903 / mo. $58.06 cpm |
$2,545 / mo. $50.90 cpm |
$2,041 / mo. $40.82 cpm |
$1,852 / mo. $37.04 cpm |
| g | $1,567 / mo. $31.34 cpm |
$1,377 / mo. $27.54 cpm |
$1,187 / mo. $23.74 cpm |
$902 / mo. $18.04 cpm |
| h | $1,650 / mo. $33.00 cpm |
$1,450 / mo. $29.00 cpm |
$1,250 / mo. $25.00 cpm |
$950 / mo. $19.00 cpm |
In-Line Sponsorship Block
| 1 Month 35,000 Impressions |
3 Months 105,000 Impressions |
6 Months 210,000 Impressions |
12 Months 420,000 Impressions |
|
|---|---|---|---|---|
| i | $2,765 / mo. $79.00 cpm |
$2,124 / mo. $60.69 cpm |
$1,944 / mo. $55.54 cpm |
$1,764 / mo. $50.40 cpm |
Sponsored Text Link
| 1 Month / 50,000 Impressions |
3 Months / 150,000 Impressions |
6 Months / 300,000 Impressions |
12 Months / 600,000 Impressions |
|
|---|---|---|---|---|
| j | $625 / mo. $12.50 cpm |
$600 / mo. $12.00 cpm |
$588 / mo. $11.76 cpm |
$550 / mo. $11.00 cpm |
Ad Enhancements
- Video and rich media files: +$6 cpm
- Home page or any targeted page: +$5 cpm
- Geo-targeting: +$10 cpm
- Guaranteed positioning (if possible): +$10 cpm
- Interstitial banners: Quoted upon request
