Halloween Is ‘Deadliest Day’ of the Year for Child Pedestrian Fatalities

Kids have a greater chance of being fatally injured by a car on Halloween than any other day of the year, including the Fourth of July and New Year’s Day, according to State Farm and research expert, Bert Sperling of Sperling’s BestPlaces, two companies that teamed up to better understand the risk kids face as they take to the streets in search of treats.

photo: State Farm

Sperling’s BestPlaces analyzed more than four million records in the Fatality Analysis Reporting System (FARS) from 1990 – 2010 for children 0-18 years of age on October 31. That detailed analysis revealed the following:

“State Farm wants children to be safe every day of the year whether they are inside or outside of a car,” says Kellie Clapper, assistant vice president of Public Affairs at State Farm. “The analysis of this data highlights the particular need for parents to be especially alert during Halloween.”

FARS is a data system conceived, designed, and developed by the National Center for Statistics and Analysis (NCSA) to assist the traffic safety community in identifying traffic safety problems and evaluating both motor vehicle safety standards and highway safety initiatives.

Fatality information derived from FARS includes motor vehicle traffic crashes that result in the death of an occupant of a vehicle or a non-motorist within 30 days of the crash. FARS contains data on all fatal traffic crashes within the 50 states, the District of Columbia and Puerto Rico.

Source: State Farm and Sperlings’s BestPlaces