Advertising, Claims Handling Drive Reputations of Auto Insurers

October 4, 2010

  • October 4, 2010 at 10:18 am
    TJ says:
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    I think americans are sick of the dumb lizard trying to buy market share.

    How about recommending coverages instead of script reading from cubicles.

  • October 4, 2010 at 3:42 am
    tx agent says:
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    THAT’S GREAT. BUT FOR CLAIMANTS WITH THESE COMPANIES, GOOD LUCK. THEY DRAW PAYMENTS OUT OR DENY COVERAGE AND HAVE CLAIMANT’S COMPANY PAY THEN SUBROGATE. yEA, THAT WORKS GREAT! nOT!

  • October 4, 2010 at 4:45 am
    Just what we need... says:
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    I sure want have someone there, with good hands, holding a lizard!! Almost 60% shop on price. No surprise there.

  • October 4, 2010 at 4:52 am
    Bluemax says:
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    I have personal experience with being hit from the rear while at a light from one of these companies. I have had insureds at the receiving end of two of them. I must assume the wording of the survey was designed to produce such glowing results which are far far better reported in a positive light from what I am aware first and second hand.

  • October 4, 2010 at 5:30 am
    Bob B says:
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    Am I the only one who noticed that Nationwide wasn’t even mentioned? A couple of years back they were trying to be top 5. Now it looks like they have really fallen off of the radar.

  • October 5, 2010 at 12:21 pm
    Barry E. Seay says:
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    As an agency owner for over 20 years, I advocated for a fast fair claim payment for both my clients and the claimants. I would educate my client on the benefits of having quality coverage at our most competitive price. A fast fair claim settlement was my conpanies’ best advertisement.

    Price is the most important factor for increasing an agency’s premium volume. Using unethical practices such as not making an accurate comparison quote can be seen in North Carolina as “twisting”. Many agencies deliberately quote minimum coverage to obtain the client’s business.

    Requested your clients to bring their quotes by your office for review from you personally. You may lose some policies to competitors. You should advise the client to purchase from your competitor when they have a better product. You may keep the client, not lose a dollar in commissions and gain a higher professional image and plenty of referrals.

    The consumers will pay as much as thirty (30%)percent more in premiums to these national brand insurers. Someone has to pay for the newsprint, radio and television commercials. It doesn’t have to be your clients.

    An example: GMAC has a ultra perferred auto product in North Carolina that beats Allstate, State Farm, Gieco and Nationwide. You don’t see it advertised. Similiarly, Windsor Insurance had a DWI auto product with ridiculously low premiums.

    Currently, Penn National is beating all the above companies with their homeowners product. State Farm has required all their customers to sign a Consent to Rate form which allows State Farm to charge their clients an additional ten (10%) percent over the North Carolina Rate Bureau manual rates for homeowners. Their action should inform everyone their loss history and reinsurance costs are escalating.

    Educating the consumer will bring you clients. Do right by the consumer and they they will reward you.

    Being an engineer for a pharmacuetical rubber company, I wanted to know more about the insurance products I was purchasing. I took the insurance pre-licensing courses to understand the products I had purchased. I learned my State Farm agent lied. My claim should have been paid. And, many of those life insurance agents didn’t understand their universal life products. They would squirm when I inquired about option A and option B.

    Be the exceptional agent. Raise the bar for your competitors on product knowledge and professionalism. The more knowledge you understand about a product, the easier it is to educate the consumer and win them as your client.

    I see too many lawyer adverisements on television. None of them can guarantee an income when you are disabled and can’t work. They don’t tell you that you should have purchased disability income protection. And your workers compensation claim may take five years or more to resolve. How many employees can go five (5) years without an income?

    None of them can pay a claim when you’ve injuried someone in an accident. The insurance professional can protect an individual’s financial security better than banks, security dealers and attorneys.

    The insurance professional can make the claim process easier and fast by being prepared. Educate your client about the claim process when they purchase your product(s).

  • October 5, 2010 at 3:29 am
    Chad Balaamaba says:
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    Allstate? really, wasn’t that the company who recently adverstised they would defend you by appointing you an attorney if you are sued in an auto liability loss (they didn’t mention they would be cancelling you at the same time).

  • October 5, 2010 at 4:39 am
    Barry E. Seay says:
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    This advertisement is very misleading. Liability insurance is third party coverage. The first party is the insured(s). The second party is the insurer. So, the insurer does NOT hired an attorney to defend the client. They are hire an attorney to defend the insurer’s money.

    In fact, once the insurer has determined the claim is going to exceed the policy limits and there isn’t a legal defense to avoid a payout to the claimant, the insurer will pay the claimant the policy limit without the client’s approval. The insurer’s responsibility to defend ends. Then, the client must hire his own attorney to defend himself from the excess exposure above the policy limits.

    If you want the insurer to defend “you” longer and fight harder, then you need to buy higher liability limits.

    The insurer is defending its money!



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