Insurance Web Sites Benchmarked in New Study

March 29, 2006

  • March 30, 2006 at 6:45 am
    Larry Lubell says:
    Like or Dislike:
    Thumb up 0
    Thumb down 0

    Insurance Web Sites lag behind those of other industries for 3 reasons.
    First, Insurance while critically important, is not the \”Sexiest\” of topics. This results in images that are often \”Safe and uninteresting.\”
    Secondly, unlike a site that sells a book or CD; insurance requires underwriting. This demands that a “Customer” to enters substantial information, much of it personal. The result is a Site that can be quite cumbersome and far from the “Buy Now” one click technology to which we have become accustomed.
    Finally, customers still have the expectation, and desire, to have an agent spend personal time pondering their questions. The trick of a good Insurance web Site is to provide information, yet still provide access for personal service.
    Insurance Web sites are catching up as Carriers, Agents and rating software find common formats to exchange data.

  • June 19, 2007 at 10:49 am
    Gary Brown says:
    Like or Dislike:
    Thumb up 0
    Thumb down 0

    I am very surprised too, that insurance companies have lagged behind. When Progressive touted their great 1-800 service other companies offered the same. However, when it comes to online marketing, most offer sites for existing clients, but not to attract prospective clients.
    That’s good for the small guys like me.
    Insurance Phoenix

Add a Comment

Your email address will not be published. Required fields are marked *