3 Chinese Insurers Implement NeoMedia’s Mobile Technology

Florida-based NeoMedia Technologies, Inc. announced that three major insurance companies in China have signed agreements to use its patented direct-to-mobile-web qode® technology.

Alltrust Insurance Company of China Ltd., headquartered in Shanghai, Hua An Insurance (Sinosafe Insurance) Co. Ltd., headquarter in ShenZheng, and Yong An Insurance Co. Ltd., headquarter in Xi An – all signed agreements last week, said Charles T. Jensen, NeoMedia’s president and CEO.

NeoMedia’s bulletin described its patented qode (www.qode.com) suite as having “easy-to-use applications.” It “includes qode®reader and qode®window, providing One Click to Content(TM) connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Web. qode®reader works with camera phones, letting users ‘click’ on two-dimensional ‘smart codes’ for a direct connection to desired information, discount coupons, maps, contest entry forms, etc., and qode®window lets users enter a key word, phrase, UPC, etc., for similar connection.”

Jensen indicated that NeoMedia will adapt its qode technology using “smart codes” to link more than one million policy holder customers via their cell phones directly to each company’s Mobile Internet site. On those sites, he noted, policyholders will be “just a click away” from information on their policies, claims, rates, etc. Smart codes, he said, will replace current document forms and individual insurance records. Each insurer will be assigned a smart code to keep records of insurance history.”

“Just four months ago, NeoMedia Mobile business unit announced plans to begin making inroads within The People’s Republic of China by working with companies and consultants based inside the country,” Jensen continued. “With the signing of these agreements our strategy is moving forward as planned.”