“In a letter, a lawyer for Chick-fil-A said Muller-Moore’s effort to expand the use of his “eat more kale” message “is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A’s intellectual property and diminishes its value.”
This attorney needs to expand his horizons. Last time I was at the store, kale did not look like chicken and it was not even displayed near it. Mark up another one for dufus attorneys.
Although I am hoping Kale guy wins this, I disagree with commenters who state there is no problem because of the Kale vs. Chicken distinction. It’s not about kale or chicken, it’s more about teh “Eat more…” phrase. Chik-fil-A does not want to lose the value of their trademarked “eat more chikin”. If many, many vendors start using “eat more this” and “eat more that”, then teh “eat more chikin” becomes dilluted. That is what Chik-fil-a is protestng about. Still, I hope for success by the little guy. Kale is better for you than processed chicken.
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I am more than a little baffled by the idea that consumers would mistake kale for chicken, or the opposite.
Hope this guy gets his lawyer fees, too.
Count me pulling for the hipster dufus on this one…Chik-fil-A is getting poor advice from their attorney on this one…hard to mistake kale for chicken…
“In a letter, a lawyer for Chick-fil-A said Muller-Moore’s effort to expand the use of his “eat more kale” message “is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A’s intellectual property and diminishes its value.”
This attorney needs to expand his horizons. Last time I was at the store, kale did not look like chicken and it was not even displayed near it. Mark up another one for dufus attorneys.
I am waiting for the day when so many phrases and words are patented that noone can talk anymore.
Although I am hoping Kale guy wins this, I disagree with commenters who state there is no problem because of the Kale vs. Chicken distinction. It’s not about kale or chicken, it’s more about teh “Eat more…” phrase. Chik-fil-A does not want to lose the value of their trademarked “eat more chikin”. If many, many vendors start using “eat more this” and “eat more that”, then teh “eat more chikin” becomes dilluted. That is what Chik-fil-a is protestng about. Still, I hope for success by the little guy. Kale is better for you than processed chicken.