SAN Group Names Roukey as Marketing Director

Satellite Agency Network Group, Inc. (SAN Group), a network of independent insurance agencies in the New England and New York, has named Christine Roukey as its new director of communications and marketing.

Roukey has been with the SAN Group since August of 2000, beginning as an administrative assistant. In 2004, she was named agency services coordinator with responsibilities for promotional tasks, coordinating new member orientations, member meetings, the annual SAN Group convention and other communication functions.

In her new position, Roukey will have responsibility for the overall marketing, public relations and communications for the SAN Group in the Northeast. She will also support SAN members with marketing initiatives including SIAA Insurance Choices, a television branding and consumer awareness program.

Source: SAN Group, the founding Member of SIAA, Inc.