New GM CEO Begins Review of Recall Procedure

March 6, 2014

General Motors’ new CEO is starting an internal review of the company’s practices after an embarrassing recall of 1.6 million older small cars.

CEO Mary Barra says in an e-mail to employees that the review will hold the company accountable and improve processes so the problem doesn’t happen again.

Last week GM doubled the number of cars included in a global recall of small cars for faulty ignition switches that have been linked to 13 deaths. The company issued a rare apology for the slow response and admitted it knew of the problem a decade ago.

Barra says she’s also leading a group of executives who will handle the response and monitor progress on the recall. She says GM’s reputation will be determined by how the company handles the problem.

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